4th Quiz(MKT501) *Please Correct me, if you find any mistake.lushahz@gmail.com
What does RFP stands for?
Response for promotion
Request for product
Response for price
Request for proposal
XYZ Company is a manufacturer of socks. After analysis we concluded that this business has high market share but low growth. Which of the following option best reflects this condition?
Cash Cow
Question Mark
Star
Dogs
Which of the following is NOT a part of broad environment?
Economy
Demographics
Technology
Corporate culture
An incentive given to induce a retailer to purchase and display a product is:
Rebate
Push money
Trade allowance
Dealer loader
What is an outcome of communication and co-operation between sales personnel?
Successful selling
Successful team selling
More market growth
More productivity
An event designed to attract the public's attention to the promoters is known as:
Press release
Public relation
Publicity stunt
Publicity
The purchase of which of the following items is least likely to be affected by demographic factors?
Car
Furniture
Computer
Sugar
Which of the following is a step of negotiation process?
Preparing and planning
Selecting, refining, and crafting an agreement
Reviewing the negotiation
All of the given options
Eureka Forbes sales representatives sell their products door to door. This is an example of
1-level channel
0-level channel
Multi-level channel
None of the given
Which of the following BEST describes the definition of marketing mix?
The way business distribute the products in the market
The way product are arranged in the stores
The way product is priced
The way business elements are combined to meet the needs of customers
In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis?
Product
Pricing
Promotion
Distribution
Charging more for a soft drink in a vending machine than in a supermarket is known as:
Cost-oriented pricing
Price differentiation
Penetration pricing
Price discrimination
Which of the following is NOT a type of vertical integration?
Unbalanced vertical integration
Balanced vertical integration
Forward vertical integration
Backward vertical integration
Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort.
Specialty
Convenience
Unsought
Augmented
Suzuki is an example of which of the following?
Family brand
Co-brand
Economy brand
Corporate brand
Which of the following is considered as dead end of distribution?
Promotion
Warehousing
Wholesaling
Retailing
Which of the following is NOT an advantage of penetration pricing?
It creates high stock turnover
It encourages the entry of competitors
It creates valuable word of mouth
It creates goodwill
Core competency guides a firm recombining its abilities in response to demands from the:
Retailer
Wholesaler
Environment
Supplier
Which of the following represent the companies which prefer to follow rather than challenge?
Market challenger
Market follower
Market nicher
Market leader
When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is _____.
Improving advertising
Changing promotion
Modifying the marketing mix
Increasing promotion budget
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